Aron Erlichman, better known by his stage name Deuce, is an American music producer, singer, songwriter, and guitarist. Brought to fame as a producer, singer-songwriter and one of the founding members of rap rock band Hollywood Undead, Deuce has since moved on to solo work through the label "Five Seven Music", a branch of Eleven Seven Music. He is also involved in a movement with fellow rapper Truth (Vardan Aslanyan) called "Nine Lives". Deuce released his debut album of the same name on April 24, 2012, which sold 11,425 copies in its first week. Deuce has also collaborated with artists Marc Bosserman, Ronnie Radke, Brokencyde and Blood on the Dance Floor.
Nine Lives is the title of Deuce's backup band and also the name of Deuce' brand name. It has gathered a large community fanbase-following (mainly through social networking sites such as Twitter and Facebook). Truth was the C.E.O. of the Nine Lives movement, and ran the company from an office located on Vine, between Hollywood and Franklin. Truth has given the term a similar description as Deuce, adding that "Nine Lives" is also a clothing line and brand, partnered with American Apparel. Deuce is now also partnered with clothing line "Plrklr"
Deuce uses a mixture of rap rock and hip hop music with elements of metal music, much like his former band Hollywood Undead and has been compared to such, along with the early works of Eminem, particularly from his works off the debut album Nine Lives. Deuce's lyrics, a lot like Hollywood Undead's debut album Swan Songs, tends to be a mixture of serious, often using explicit language.
Deuce's biggest help, Arina Chloe is a vocalist, keyboardist, and member of her brother Deuce's solo lineup.
